The trends and products presented are the synthesis of a careful analysis that BEAUTYSTREAMS operates directly on the proposals of Cosmoprof exhibitors: revolutionary packaging, futuristic formulas or solutions that will drive the market. We present to you the exclusive report curated by BEAUTYSTREAMS.
The definition of beauty has evolved so much in recent years that it is now practically synonymous with wellness – it has as much to do with how we feel as it does with how we look. We radiate true beauty when we are in peak physical, mental, emotional, and spiritual health. The evolution towards a more holistic approach to beauty also encompasses a recognition that no one size fits all. Beauty is as unique and individual as we are. It is all about discovering what helps us achieve a sense of ease in the world, as well as a feeling of connectedness and community. Beauty is balance, beauty is harmony.
FILL IT UP
Functional refillable packaging has been replaced by smarter, high-end refillable, allowing consumers to refill products beyond the standard shower gel or liquid soap, now including creams, serums, deodorant, color cosmetics, and even fragrance. Aspirational refillables enhance the look of bathroom shelves, biodegradable pouches can be inserted in sleek glass jars, while refill stations are becoming more widespread at beauty retailers. Cosmo Trends covered all part of the ongoing drive to banish single-use plastic, and innovate with Mother Earth front and center.
LET’S TALK ABOUT SEX
Cosmo Trends has succeeded in addressing sexual health is beauty’s newest category. A key part of prioritizing pleasure is the emphasis on feminine care and destigmatizing the category, as championed by a number of brands. The dramatic growth of the sexual wellness market, expected to reach $11 billion in the US in 2022, is a testament to the extent to which sexuality is considered essential to our well-being.